Living Coral – what is the trend colour of the year for 2019 saying to us?01/17/2019 |
As lovers of colour, we have been fascinated with the reports in the media. But we also know that the impact on the creative sector will likely turn out to be very weak. Sales figures for "Coral" aren't going to shoot up this year. But that doesn’t matter. If the colour of the year inspires people to engage with colour shades and nuances and find their own favourite colour, then it's win-win for everybody.
The colour of the year inspires people to think about their own likes and ideas about favourite colours and then get painting.
This is what we’re about, too, in January. Hello Living Coral! We're responding with our new neon colours in combination with orange for a similar life-affirming statement: Get painting! Immerse yourself in colour! Get loud, come alive and embrace life with great joy! Welcome 2019! Welcome colour!