KREUL produces paint for a broad target group. This goes from professional artists, to art schools and academies, hobbyists to the very youngest budding artists embarking on their first painting adventures. “We believe in colour as it creates joy,” says Dr Florian Hawranek, owner and managing director of our company. “In an increasingly digital world, it is fantastic to try out something with your hands and just to experiment. Reliable paints in consistent quality are exactly right for that.” 

That convinced our many partners, who were happy to come and see us at our stand this year, too. The striking look with four-metre-high blocks of colour drew in interested visitors from all over the world.

Eyecatcher and talking point was KREUL Triton Acrylic Liquid, the next generation of our best-selling classic product SOLO GOYA Triton Acrylic. Behind this new name is a concept with stronger focus on the needs of artists. A palette of 61 colours is available, which naturally come in containers made of recycled material. The popular colour shades now include 14 new contemporary colours. And two new sets: KREUL Triton Acrylic Liquid Modern Mix Colors along with Base & Neutral Colors. 

But it wasn’t just the artists’ paints that drew admiring glances at our stand. We also exhibited a newly developed set for children aged from six years: the KREUL Window Color Set Magic Sea. With this set, creative kids dive into an enchanting undersea world. The special feature of this new set: kids can use the handy pen to draw and colour mermaids, fish and corals without any outlining first.  

From our DIY assortment, we showcased the popular KREUL Foto Transfer Potch with a new design. As a standalone product and as a set. The special glue is fantastic for capturing unforgettable photographed moments on unusual surfaces, like wood, candles and even on canvas in combination with acrylic paints. 

 

Creativeworld 2025 was again a fantastic opportunity for us to present our guiding principles and our latest innovations as well as to hold one-to-one talks. Our colour-intense, bright stand in front of the escalator stood out from the crowd. The motto “Fränkisch. Farbstark. Familiär." in big letters underscored our concept impressively and could be seen by everyone using the escalator. Our new products were immensely interesting for our long-standing partner companies and new customers alike. The spotlight was on KREUL Triton Acrylic Liquid, which was well received by all. We are looking forward to the feedback when the paint hits the shops and other retail outlets.