Microplastic-free, but we're not talking about it - why?
08/27/2024 |Background: The new legal situation
The (EU) 2023/2055 regulation dated 25.09.2023 regulates the use of deliberately added solid synthetic polymer microparticles in product mixes. Paints also count as mixes. The regulation says that synthetic solid polymer particles may no longer be used in any water-soluble product mixes that don't qualify for an exemption or a transitory period. Water-soluble mixes – that includes water-soluble paints, too – must be free of microplastics.
What happens to those products already in the shops?
This is where the right to sell off products comes in. Products on which the “Microplastic-free” icon can be seen may still be sold. Taking them out of the shops and binning them is not in the interest of sustainability as the paint is still perfectly usable. Products that KREUL still has in its warehouse may still be sold in shops. For new production lots, however, the property microplastic-free will no longer be printed on the label or the packaging.